Whole kitchen is called "
Industry pot of gold at the end "
It is predicted that the whole kitchen the next five years China will reach 58 billion yuan market share. Attraction in this enormous profit, the weariness of the white-hot competition in the appliance business moving into the whole kitchen area. but they are not the only competitors, cabinet companies and has focused on kitchen appliances
Enterprises, followed by Sabre-rattling, keeping your eye on the piece of cake.
Companies rallied melee compete in the market overall kitchen
For many consumers, "Kitchen" is a relatively new concept. However, many manufacturers view, the whole kitchen will lead to the consumption boom seems ready. Hale led the way, the first to reveal their "appliance cupboard whole, satisfied with one stop service" sign. with leader
And many other household appliances enterprises, followed by investing in the whole kitchen products; cabinet manufacturers not to be outdone, Section Po, Tutengbaojia, Europe and other cabinet companies to send the same sign in playing the whole kitchen.
The saying goes, no profit can not afford early, high profits the industry overall kitchen appliances to attract businesses and cabinets enterprises have an important reason for testing the water. Haier Kitchen Facilities Co., ltd. Beijing Center, Bin told reporters: "Haier's overall gross margin of nearly 30% of the kitchen." it is reported that the current appliance industry average profits of about 5% -10%, in the mouth has been the industry as "sunset industry "By contrast, nearly 30% of the overall kitchen profit level can be described as water is not small; and, according to Zhu Changling, vice chairman of China Furniture Association, introduced, compared to the furniture industry, the overall profits of the kitchen can be considered very good professional.
In addition, because the whole kitchen in our country is still in the promotion, growth stage, about 100 million urban households, the whole kitchen has a rate of 6.8%, while European and American developed countries 35%. Zhu Changling president speculated that in the next few years, the whole kitchen will maintain 30% growth rate.
Despite a high-margin, high-growth market, the kitchen area is "N group melee" situation. the industry believes that our country does not have a kitchen area to show for leading enterprises. Zhang Bin said that the whole kitchen industry now has more than 1,000 enterprises, the market quite a mixed bag, more than 1 billion yuan output value of the "threshold" only about 23 companies. he believes that after three to five years of development, the overall value of the kitchen area will gradually appear over the leading enterprises to reach billion.
appliances, cabinet manufacturers have length
Although industry profits high, there are industry told reporters that last year, a number of independent production companies in the cabinet of the appliance "than anyone else, thanks to less, not more money than anyone else," one boss laments that he is "straying into White Tiger Hall. " the household electrical appliance enterprises in the loss of money what where?
's Survey found that Tutengbaojia, Europe sent companies such as cabinets are cabinets with self-produced, co-introduction of household appliances in the form of "whole kitchen." in contrast, household electrical appliance enterprises seem "extraordinary your opinion", and are self-built production base of the cabinet, such as Haier, Changhong and so on. Haier Kitchen Facilities Co., said Zhang Bin, General Manager of Beijing, Haier cabinet procurement and logistics, design, manufacturing and other production costs account for 30% -50% cost.
Opie chairman Yaoliang Song analysts say this is because the manufacture of household electrical appliance enterprises are not familiar with the cabinet. As the cabinet products are "quantity ordered room", large scale enterprise production advantages no longer exist, the system difficult to manage. Custom-based production model for how to improve efficiency, reduce costs, improve management, household electrical appliance enterprises require further grinding.
Zhu Changling president believes that the current, the electrical appliance manufacturing business, the overall design of the cabinet business is still their own advantage. Opie chairman Yaoliang Song told reporters, cabinets and appliances are completely different industry, the difference was not common. therefore, the cabinet custom cabinet company certainly has skills, and electrical appliances manufacturing enterprises in handy. moreover, in addition to cabinet design and manufacturing advantages, advantages cabinet business channels can not be underestimated. Sent to Europe for example, Europe has sent more than 1,000 in the country established a cabinet shop, covering nearly all primary and secondary cities, specialized channel construction for precision farming market, promote their products with extraordinary meaning.